Brad Chacos, PCWorld, reports that “Google Chrome will start blocking noisy autoplay videos in January.” Why? Because Google acknowledges that “[o]ne of the most frequent user concerns is unexpected media playback, which can use data, consume power, and make unwanted noise while browsing.” “Unexpected media playback” being business-speak for crappy and annoying ads.
Chrome will also stop showing ads that are not compliant with the Better Ads Standards.
And the world heaved a sigh of relief.
Originally posted at Silencity.com.