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by Daniel Fink, MD, Chair, The Quiet Coalition

New technology may help the hard of hearing by providing automatic captioning of live conversations on smart phones. This article by Richard Nieva, CNET, describes the technology, which is limited to Android phones, but I’m sure that Apple will soon follow with similar technology for iPhones. After all, the potential market is 50 million adults with hearing loss in the U.S., and over 400 million worldwide.

And all data suggest that, for a number of reasons, this is unfortunately a growth market.

But I can guarantee that preserved natural hearing is far better than any technological solution to hearing loss, be it hearing aids, personal sound amplification products, or the new Google app.

Noise-induced hearing loss is 100% preventable. Simply avoid loud noise and you won’t lose your hearing.

Your ears are like your eyes or your knees–you only have two of them! Protect them and they will last you a lifetime.

And remember: If it sounds too loud, it IS too loud.

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